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Content of the Course:
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Mobility has become an important part of everybody’s daily life. The emergence of the Mobile Internet in recent years has contributed to this quality by making information- and entertainment services time and location independent available to its consumers. Making use of these features, Mobile Commerce (M-Commerce) services in a business environment could not initially meet the high expectations of related “dot.com” and UMTS hypes, but have nevertheless become an important part of today’s mobile (data) communications. The objective of this course is to provide an introduction to the technologies and the economics of mobile communications in terms of M-Commerce services to identify leads for successful M-Commerce business models and application scenarios. Defining M-Commerce as „the usage of mobile devices, communication and interaction for mobile applications and business”, the initial modules of this course start with the presentation of the foundations of M-Commerce services, by summarizing the historic development of mobile telecom infrastructures, as well as mobile communication services and protocols. From the economic perspective, the distinctive attributes of M-Commerce and E-Commerce services are identified, serving as a foundation for analysing the current mobile communications market. This also includes the comparison of classical and emerging business models for M-Commerce services. In a second technology module, the specifics of mobile devices and operating systems will be addressed, including their unique security aspects. Subsequently, based on the already discussed technological complexity and economic specifics of mobile communications, behavioural issues of M-Commerce services are addressed. The course closes with a presentation of several examples for M-Commerce services and application scenarios.
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Teaching
Basic Information
Contents
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