Course in WS 11/12
Mobile Business I - Technology, Markets, Platforms, and Business Models

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Content of the Course:

This includes an historic overview across the development of mobile communication infrastructures, services, and protocols. Based on this, students will be qualified to identify possibilities and limitations of mobile business applications and business models, in order to consider the resulting opportunities and challenges when deriving the success factors. Characteristic attributes of mobile services, especially in contrast to electronic services, will be outlined and considered in an analysis of the current market environment for mobile business applications. Furthermore, traditional as well as emerging business models will be discussed. The course concludes with a presentation and discussion of several exemplary application scenarios. Students will be able to reflect on specific attributes of mobile applications, to analyse new scenarios, and to draw connections to traditional and established scenarios.

Practical Exercise
Michael Pachmajer (Accenture)

The Practical Exercises deal with the current development of the telecommunication market and the challenges for Telcos. The offered product portfolio of mobile telecom providers and applied technologies are object of a case study, conducted in team work. The case study is viewed from the perspective of the executive board of a mobile telecommunication provider. The developed measures for the company will be presented in an Investor Call. The participation in the case study is not mandatory. For those students who participate in the case study and achieve a higher grade in the case study than in the written exam, the written exam will count 80% and the mark of the case study presentation 20%. For those students who choose not to participate (and for those students whose written exam result is better than the case study result) the written exam will count 100%.

Agenda:

Wednesday, 19 October 2011
10-12 HZ 12
L01 - Introduction to Mobile Business I
Tuesday, 25 October 2011
16-18 HZ 12
L02 - Mobile Telecommunication Infrastructures
Wednesday, 26 October 2011
10-12 HZ 12
L03 - Wireless Internet-oriented Infrastructures and Protocols
Wednesday, 02 November 2011
10-12 HZ 12
L04 - Mobile Communication Services
Tuesday , 08 November 2011
16-18 HZ 12
E01 - Technology Basics I
Wednesday , 09 November 2011
10-12 HZ 12
L05 - Electronic Business vs. Mobile Business
Wednesday , 16 November 2011
10-12 HZ 12
L06 - Market Structure and Value Creation
Tuesday , 22 November 2011
16-18 HZ 12
G01 - Guest Lecture
Wednesday , 23 November 2011
10-12 HZ 12
CSI - Michael Pachmajer - Case Study Introduction
Wednesday , 30 November 2011
10-12 HZ 12
L07 - Business Models
Tuesday , 06 December 2011
16-18 HZ 12
L08 - Smartcards and Related Application Infrastructures
Wednesday , 07 December 2011
10-12 HZ 12
E02 - Economic Basics I
Wednesday , 14 December 2011
10-12 HZ 12
L09 - Mobile Devices
Tuesday , 20 December 2011
10-18 2.201
CSP - Michael Pachmajer - Case Study Presentations
Wednesday , 21 December 2011
10-12 HZ 12
L10 - Concepts of Mobile Operating Systems
Wednesday , 11 January 2012
10-12 HZ 12
L11 - Market Overview of Mobile Operating Systems and Security Aspects
Tuesday, 17 January 2012
16-18 HZ 12
L12 - Mobile Trusted Devices
Wednesday , 18 January 2012
10-12 HZ 12
L13 - Acceptance and Success Factors in Mobile Business
Wednesday , 25 January 2012
10-12 HZ 12
E03 - Technology Basics II
Tuesday , 31 January 2012
16-18 HZ 12
E04 - Economic Basics II
Wednesday , 01 February 2012
10-12 HZ 12
L14 - Examples for Mobile Applications
Wednesday , 08 February 2012
10-12 HZ 12
EXP - Questions and Answers (Exam Preparation)