Course in WS 11/12
Privacy vs. Data: Business Models in the digital, mobile Economy

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Content of the Course:	The majority of business models in the digital, mobile economy heavily rely on the existence of user data in order to enable a value proposition for users. For instance, advertisers use data for the targeting of advertisements whereas others apply it for the personalisation of their service offerings. However, what is beneficial for businesses often becomes of a threat to the privacy of users – especially if highly sensitive data, such as location data, is collected and processed without their consent. Within the digital, mobile economy field and beyond, this course is going to explore the area of conflict between data-centric business models and user privacy. The following topics are going to be covered with the following lectures: Lecture 1 Introduction & Course Organisation Lecture 2 Mobile Information Systems Lecture 3 Business Models, Markets and Ecosystems Lecture 4 Characteristics of Goods in the Digital Economy Lecture 5 The "Big Four" in the Digital Economy Lecture 6 Online Profiling (Challenge) Lecture 7 Personal Data Collection & Usage (Part 1) Lecture 8 Personal Data Collection & Usage (Part 2) Lecture 9 Privacy & Privacy Protection (Part 1) Lecture 10 Privacy & Privacy Protection (Part 2) Lecture 11 (Mobile) Identity Management Lecture 12 Impacts of Privacy on Online Business Lecture 13 Research on Privacy, Identity Management and Mobile Business Lecture 14 Written Exam Preparation The outlined lectures will be complemented by multiple exercises, which are going to be held in an interactive fashion. Therefore, questions are presented during an exercise session and have to be solved during this session in small groups. Results are continuously discussed with the lecturer throughout the session.
Agenda:	Lectures Dates & Times: Wed, 07.12.2011, 9am - 6pm: Lecture Block 1 Lecture Hall: Casino 1.802 Fri, 09.12.2011, 9am - 6pm: Lecture Block 2 Lecture Hall: RuW 2.202 Mon, 12.12.2011, 9am - 6pm: Lecture Block 3 Lecture Hall: Casino 1.802 Tue, 13.12.2011, 9am - 6pm: Lecture Block 4 Lecture Hall: Casino 1.802 Thu, 15.12.2011, 9am - 6pm: Lecture Block 5 Lecture Hall: Casino 1.802
Literature:	Studying how privacy regulation might impact economic activity on the advertising-supported Internet: Avi Goldfarb, Catherine E. Tucker (2011) Online Advertising, Behavioral Targeting, and Privacy, Communication of the ACM (54:5), New York, USA.