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Content of the Course:
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The "Mobile Business" lecture
series provides an introduction
to technologies and economic
principles defining these
markets. Students will be
qualified to identify success
factors of mobile business
models and to judge on possible
application scenarios. Starting
with the basics of mobile
communication services, emphasis
will be put on an analysis of
the interaction between
individuals and mobile devices /
services.
This includes an historic
overview across the development
of mobile communication
infrastructures, services, and
protocols. Based on this,
students will be qualified to
identify possibilities and
limitations of mobile business
applications and business
models, in order to consider the
resulting opportunities and
challenges when deriving the
success factors. Characteristic
attributes of mobile services,
especially in contrast to
electronic services, will be
outlined and considered in an
analysis of the current market
environment for mobile business
applications. Furthermore,
traditional as well as emerging
business models will be
discussed. The course concludes
with a presentation and
discussion of several exemplary
application scenarios. Students
will be able to reflect on
specific attributes of mobile
applications, to analyse new
scenarios, and to draw
connections to traditional and
established scenarios.
Practical Exercise
Michael Pachmajer (Accenture)
The Practical Exercises deal
with
the current development of the
telecommunication market and the
challenges for Telcos. The
offered
product portfolio of mobile
telecom providers and applied
technologies are object of a
case
study, conducted in team work.
The
case study is viewed from the
perspective of the executive
board
of a mobile telecommunication
provider. The developed measures
for the company will be
presented
in an Investor Call. By doing
so,
the students can earn up to 15
bonus points, which will be
added
to the achieved points in the
final exam. Further more helpful
work methods are introduced,
e.g.
successful presentation.
19.10.2010 (10 AM 12 AM):
Lecture 1 (HZ 9): Introduction
19.10.2010 (4 PM 6 PM):
Lecture 2 (HZ 9): Mobile Telco-
Infrastructures
26.10.2010 (10 AM 12 AM):
Lecture 3 (HZ 9): Wireless
Internet-
oriented Infrastructures and
Protocols
02.11.2010 (10 AM 12 AM):
Lecture 4 (HZ 9): Mobile
Communication Services
02.11.2010 (4 PM 6 PM):
Practical Exercise 1 (HZ 9):
Technology I
09.11.2010 (10 AM 12 AM):
Lecture 5 (HZ 9): Economic
Basics
I:
M-Commerce vs. E-Commerce
16.11.2010 (10 AM 12 AM):
Lecture 6 (HZ 9): Economic
Basics
II:
Market Structure and Value
Creation
16.11.2010 (4 PM 6 PM):
Practical Exercise 2(HZ 9):
Introduction and Organization
Case
Study
23.11.2010 (10 AM 12 AM):
Lecture 7 (HZ 9): Economic
Basics
III: Business Models
30.11.2010 (10 AM 12 AM):
Lecture 8 (HZ 9): Smartcards and
and
Related Application
Infrastructures
30.11.2010 (4 PM 6 PM):
Lecture 9 (HZ 9): Mobile Devices
07.12.2010 (10 AM 12 AM):
Practical Exercise 3 (HZ 9):
Introduction Economic Basics
14.12.2010 (10 AM 12 AM):
Practical Exercise 4 (HZ 9):
Case
Study presentations
14.12.2010 (4 PM 6 PM):
Practical Exercise 5 (HZ 9):
Case
Study presentations
21.12.2010 (10 AM 12 AM):
Lecture 10 (HZ 9): Examples of
Mobile
Operating Systems and Security
11.01.2011 (10 AM 12 AM):
Lecture 11 (HZ 9): Concepts of
Mobile
Operating Systems and Security
11.01.2011 (4 PM 6 PM):
Lecture 12 (HZ 9): Trusted
Mobile
Devices
18.01.2011 (10 AM 12 AM):
Practical Exercise 6 (HZ 9):
Technology II
25.01.2011 (10 AM 12 AM):
Lecture 13 (HZ 9): M-Commerce
behavioural issues
25.01.2011 (4 PM 6 PM):
Lecture 14 (HZ 9): Examples for
mobile Applications
01.02.2011 (10 AM 12 AM):
Lecture 15 (HZ 9): Current
Developments and Research in
Mobile
Commerce
08.02.2011 (10 AM 12 AM):
Lecture 16 (HZ 9): Guest
Lecture:
Ulrike Eberhard (DETECON)
08.02.2011 (4 PM 6 PM):
Practical Exercise 7 (HZ 9): M-
Commerce
15.02.2011 (10 AM 12 AM):
Lecture 17 (HZ 9): Questions &
Answers
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Teaching
Basic Information
Contents
Registration
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